This is a commodities world.

The film, The Joneses, portrays a family built on the foundation of capital. What appears to be a super successful and thriving young family is really a marketing scheme undercover. They are not family members, but coworkers. Their purpose is to sell the life they appear to be living. Everything is for sale in their world, indeed, everything is a commodity. This film is an excellent portrayal of the capitalistic society Marx concentrated his writings on. Much like Marx’s writings, the film depicts a world completely constructed on the collection of things- the acquirement of commodities. The Joneses move into an upper middle class neighborhood and drive brand new cars. They have the latest toys and display their marriage and family life as healthy and thriving, all for the sake of a sale. The neighbors who surround them, trapped in the system of their materialistic existence, seek to replicate the Joneses happiness through the acquirement of similar or better commodities than they have in hopes of obtaining that mirage of content. But sadly, that day can never come. A capitalist system has one main focus-and so do the Joneses-capital. This relentless pursuit of profit leads the Joneses down a pit of estranged relationships, an end that Marx would very much attest to- an end that the capitalist system cannot escape.